Lodging Packages

Are you a lodging property?

Consider participating!

  • Showcase your business to more than 1,500 event attendees.
  • Reinforce loyalty with current relationships and find new quality business partners from the Sierra Nevada region.
  • Gain national media exposure from renowned publications such as Huffington Post, CNN Travel, and the LA Times.

In past years, Sample the Sierra generated over 6 million media impressions valued at $542,474 including:

  • 3.4M impressions generated by online advertising and content
  • 263K impressions generated by Tahoe South’s digital outdoor campaign
  • 303K impressions generated by print advertising and content
  • 208K impressions generated by social media
  • 1.9M impressions generated by radio ads and content

Studies show that consumers are more likely to switch to a Sponsor’s brand that supports a local event or cause. Here are some statistics of the customer you are likely to gain from this event:

  • Event attendees are 21-60 years old
  • 39% of guests will stay overnight while 31% of guests are local to the area
  • Visiting guests will spend an average of $900 during their average 3 night stay in Tahoe (party of two)

ParamountVR is happy to welcome guests of Sample the Sierra by offering 15% off all nightly room rates! With 25 unique properties ranging in size and price, we have plenty to choose from, most within walking distance to all the festivities. Give us a call or book online using promo code “SAMPLE”. See you in Tahoe!


 Hard Rock Hotel and Casino is offering a 2-night stay in a lake view room, 2 full-tasting tickets to the 8th Annual Sample the Sierra, 2 Sample the Sierra cocktails, 1 $50 dining credit and 1 $10 free play voucher. A $500 value. To book call 844-588-7265 and use code “STS 2017”.

  • Visit Hard Rock Hotel & Casino Lake Tahoe
  • Pick a date September 15, 2017 through September 18, 2017
  • On either the right or left side of the reservation section, you will see an area asking for Promotions code or Group code.
  • Pick Group Code and enter STS2017
  • You will see room type selections, pick the one you would like and then book your room.

Reserve by September 11, 2017

Subject to availability, restrictions apply.


Lakeside Inn Hotel and Casino is offering 2 free tickets to Sample the Sierra with a two night stay. Use promo code ‘Sample’ to claim your deal.




Lake Tahoe Resort Hotel is offering a 10% discount for the weekend of September, 15 through September 18. To book visit www.tahoeresorthotel.com and use promo code “STS17”.

Subject to availability, restrictions apply.


Black Bear Lodge is offering 10% off stays of two nights or more. Call (530)-544-4451 with promo code ‘Sample the Sierra’.


Hotel Azure brings you a “Sample the Sierra Package”, which includes accommodation and 2 adult tickets to the festival.




Package includes:

  • 2 x Adult 1 Day tickets to the festival
  • Complimentary Parking
  • Complimentary 1pm Late Checkout
  • Complimentary High Speed Wireless Internet
  • Complimentary Bike Valet

Terms and Conditions:

  1. Passes must be ordered a minimum of 5 days before arrival date
  2. Guests receive a voucher upon checkin to redeem at Guest Relations for the ticket after the Bike Waiver Form is signed
  3. Package rates are subject to availability
  4. Not valid with any other discount or promotion


Download the 2018 Lodging Application