Sponsor Sample the Sierra

  • Showcase your business to more than 1,500 event attendees.
  • Reinforce loyalty with current relationships and find new quality business partners from the Sierra Nevada region.
  • Gain national media exposure from renowned publications such as Huffington Post, CNN Travel, and the LA Times.

In 2016, Sample the Sierra generated over 6 million media impressions valued at $542,474 including:

  • 3.4M impressions generated by online advertising and content
  • 263K impressions generated by Tahoe South’s digital outdoor campaign
  • 303K impressions generated by print advertising and content
  • 208K impressions generated by social media
  • 1.9M impressions generated by radio ads and content

Studies show that consumers are more likely to switch to a Sponsor’s brand that supports a local event or cause. Here are some statistics of the customer you are likely to gain from this event:

  • Event attendees are 21-60 years old
  • 39% of guests will stay overnight while 31% of guests are local to the area
  • Visiting guests will spend an average of $900 during their average 3 night stay in Tahoe (party of two)

Discover the types of sponsorships available:

$3,500 (Exclusive Sponsorship)

  • Logo featured on festival wine tasting glass distributed to over 1,500 attendees
  • Logo featured on festival signage, posters and collateral
  • Logo and link to your website featured on SampletheSierra.com and TahoeChamber.org
  • Logo in all Sample the Sierra print ads
  • Inclusion in Sample the Sierra television ads
  • Inclusion in Sample the Sierra radio ads and interviews
  • Featured article on the Sample the Sierra Blog
  • Social media recognition (Facebook & Twitter)
  • Inclusion in Sample the Sierra event press releases
  • Inclusion in Sample the Sierra media promotions
  • Premium banner placement and booth location at event
  • Admission for 16 food & beverage tasting
  • Banner ad on TahoeChamber.org home page (6 months)

$2,500 (Only two available)

  • Logo featured on festival napkins distributed to over 1,500 attendees
  • Logo featured on festival signage, posters and collateral
  • Logo and link to your website featured on SampletheSierra.org and TahoeChamber.org
  • Logo in all Sample the Sierra print ads
  • Logo in Sample the Sierra email blasts
  • Social media recognition (Facebook & Twitter)
  • Rotating mention in Sample the Sierra radio interviews
  • Inclusion in Sample the Sierra event press releases
  • Inclusion in Sample the Sierra media promotions
  • Premier banner placement and booth location at event
  • Admission for 12 to food and beverage tasting
  • Banner ad featured on TahoeChamber.org (3 months)

$1,500

  • Logo featured on main stage signage at festival
  • Logo featured on festival posters and collateral
  • Logo and link on SampletheSierra.com
  • Logo in Sample the Sierra print ads
  • Logo in Sample the Sierra e-mail blasts
  • Inclusion in Sample the Sierra event press releases
  • Social media recognition (Facebook & Twitter)
  • Premier booth placement at event
  • Admission for 8 food & beverage tasting
  • Banner ad on TahoeChamber.org home page (1 month)

$750

  • Logo featured on Sierra Stage collateral and banners
  • Logo featured on festival collateral
  • Logo and link featured on SampletheSierra.com
  • Social media recognition (Facebook & Twitter)
  • Inclusion in Sample the Sierra event press releases
  • Premier booth placement at event
  • Admission for 6 food & beverage tasting

$500

  • Logo featured on Sierra Chef Challenge collateral and banners
  • Logo featured on festival collateral
  • Logo and link featured on SampletheSierra.com
  • Social media recognition (Facebook & Twitter)
  • Inclusion in Sample the Sierra event press releases
  • One judge position on Sierra Chef judging panel
  • Admission for 4 food & beverage tasting

$350

Sponsorship monies to be use to help purchase local produce/products to help subsidize cost for participating vendors

  • Logo featured on specific food booth of your choice during the festival
  • Logo and link featured on SampletheSierra.com
  • Social Media recognition (Facebook & Twitter)
  • Admission for 2 food & beverage tasting

Interested in Sponsoring?