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Are you a lodging property?

Consider participating!

  • Showcase your business to more than 1,500 event attendees.
  • Reinforce loyalty with current relationships and find new quality business partners from the Sierra Nevada region.
  • Gain national media exposure from renowned publications such as Huffington Post, CNN Travel, and the LA Times.

In past years, Sample the Sierra generated over 6 million media impressions valued at $542,474 including:

  • 3.4M impressions generated by online advertising and content
  • 263K impressions generated by Tahoe South’s digital outdoor campaign
  • 303K impressions generated by print advertising and content
  • 208K impressions generated by social media
  • 1.9M impressions generated by radio ads and content

Studies show that consumers are more likely to switch to a Sponsor’s brand that supports a local event or cause. Here are some statistics of the customer you are likely to gain from this event:

  • Event attendees are 21-60 years old
  • 39% of guests will stay overnight while 31% of guests are local to the area
  • Visiting guests will spend an average of $900 during their average 3 night stay in Tahoe (party of two)
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